LinkedIn is launching several new features for people who publish newsletters on its platform.
The professional networking site wants to make it easier for creators to grow their newsletter audiences and engage readers.
More People Publishing Newsletters On LinkedIn
The company says the number of LinkedIn members publishing newsletter articles has increased by 59% over the past year.
Engagement on these creator-hosted newsletters is also up 47%.
With this growing interest, LinkedIn is updating its newsletter tools.
A New Way To View & Comment
One of the main changes is an updated reading experience that displays comments alongside the newsletter articles.
This allows readers to view and participate in discussions more easily while consuming the content.
See an example of the new interface below.
Screenshot from: linkedin.com, June 2024.
Design Your Own Cover Images
You can now use Microsoft’s AI-powered Designer tool to create custom cover images for their newsletters.
The integration provides templates, size options, and suggestions to help design visually appealing covers.
More Subscriber Notifications
LinkedIn is improving the notifications sent to newsletter subscribers to drive more readership.
When a new issue is published, subscribers will receive email alerts and in-app messages. LinkedIn will also prompt your followers to subscribe.
Mention Other Profiles In Articles
You can now embed links to other LinkedIn profiles and pages directly into their newsletter articles.
This lets readers click through and learn more about the individuals or companies mentioned.
In the example below, you can see it’s as easy as adding a link.
Screenshot from: linkedin.com, June 2024.
Preview Links Before Publishing
Lastly, LinkedIn allows you to access a staging link that previews the newsletter URL before hitting publish.
This can help you share and distribute their content more effectively.
Why SEJ Cares
As LinkedIn continues to lean into being a publishing platform for creators and thought leaders, updates that enhance the newsletter experience are noteworthy for digital marketers and industry professionals looking to build an audience.
The new tools are part of LinkedIn’s broader effort to court creators publishing original content on its platform amid rising demand for newsletters and knowledge-sharing.
How This Can Help You
If you publish a newsletter on LinkedIn, these new tools can help you design more visually appealing content, grow your subscriber base, interact with your audience through comments, and preview your content before going live.
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