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MARKETING

Google Clarifies Organization Merchant Returns Structured Data

Google quietly updated their organization structured data documentation in order to clarify two points about merchant returns in response to feedback about an ambiguity in the previous version. Organization Structured...

How Einstein Copilot Sharpens LLM Outputs and AI Data Testing

In our “Engineering Energizers” Q&A series, we explore the paths of engineering leaders who have attained significant accomplishments...

Beyond Kleinberg’s Impossibility Theorem of Clustering: My Study Note of a Pragmatic Clustering Evaluation Framework | by Michio Suginoo | Jun, 2024

Now, let’s focus on internal validation and external validation. Below, I will list some metrics of my choice...

Challenges and Solutions in Data Mesh — Part 3 | by Bernd Wessely | Jun, 2024

Interoperability is hard to achieve in federated architectures. I’ll outline a practical approach to achieving this in the...

Analysing Interactions with Friedman’s H-stat and Python

Applying the H-stat with the artemis package and interpreting the pairwise, overall, and unnormalised metricsContinue reading on Towards...

Google Clarifies Organization Merchant Returns Structured Data

Google quietly updated their organization structured data documentation in order to clarify two points about merchant returns in response to feedback about an ambiguity...

Are you selling me a real Prada bag or a fake?

As anyone who has walked the length of New York’s Canal Street will know, fake “luxury” goods abound. Vendors have more or less convincing...

Mastering The Art Of In-House SEO [2024 Edition]

I’ve received so many questions about advancing an in-house career lately. All answers can be found in an extensive guide I wrote in 2020. Since...

Gen Z Ditches Google, Turns To Reddit For Product Searches

A new report from Reddit, in collaboration with GWI and AmbassCo, sheds light on the evolving search behaviors of Generation Z consumers. The study surveyed...

3 traits of an effective marketing CRM product owner

Your company just bought a shiny new CRM. Great! Now, who drives it? Effective customer relationship management (CRM) is a cornerstone of marketing success. At...

What HubSpot’s LinkedIn integration means for the future of sales and marketing

HubSpot’s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight...