Why Have My Google Ads Not Got Any Impressions?
This month’s Ask A PPC comes from Vijay, who asks:
“Why are my Google Ads approved but have no impressions? How do you fix it?”
We’re...
Google’s Stance On AI Translations & Content Drafting Tools
In a recording of Google’s June SEO office-hours Q&A session, John Mueller, a Google’s Search Relations team member, discussed the impact of AI-generated content...
15 Ways To Improve Conversion Rates In Google Ads
Are you tired of pouring money into Google Ads campaigns with poor conversion rates?
You’re not alone.
Many businesses struggle to convert ad clicks into meaningful...
Is the digital marketing grass really greener in walled gardens?
As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term refers to closed marketing...
How To Create Headlines: A 7-Point Checklist
Headlines are the workhorses of content.
When they work well, they pull readers into your articles, e-books, podcasts, etc.
When they don’t work, they keep audiences...
Google’s Response to Affiliate Link Heavy Content
Google’s John Mueller responded to a question about whether affiliate links have a negative impact on rankings, touching on factors that affiliate sites should...